This is the only way WhatsApp currently makes money. It lets businesses respond to user messages for free for up to 24 hours but charges a fixed rate (by country) for every message sent thereafter. Unlike the Business App, WhatsApp API is a pay-per-messaging platform. Later that same year, WhatsApp released its enterprise product – WhatsApp Business API. WhatsApp as a platform for supporting business was unveiled by Facebook in 2018 with the launch of WhatsApp Business App, a free-to-use platform designed with small business owners in mind. Since then, the social networking Goliath has made dedicated efforts to expand the use-cases of WhatsApp. The Long and Short of WhatsApp for Businessįacebook bought WhatsApp for $19.3 billion in 2014 squarely 19 times what it paid for Instagram just two years earlier. According to WhatsApp usage data published by eMarketer in 2019, WhatsApp market penetration is highest in the Netherlands at 85.6%, followed by Italy (85.3%) and Spain (84.3%).According to WhatsApp statistics published by Statista in 2019, Saudi Arabia has the highest share of the population on WhatsApp (73%), followed by Germany (65%) and Indonesia (40%), as of 2017.A large proportion of that time is spent on WhatsApp. India records the highest average time spent on social media, amounting to 17 hours per week.As per 2019 estimates on WhatsApp usage by country, the most number of WhatsApp users are in India ( 400 million), followed by Brazil ( 120 million) and then the US ( 68 million).WhatsApp is available in over 40 languages on iPhone and up to 60 on Android.WhatsApp records more than 5 million daily active Status users.Estimates suggest that an active user checks WhatsApp at least 23 times a day. 58% of all WhatsApp users use the app several times a day.Presently, 1 billion people all over the world use WhatsApp daily.In January 2020, WhatsApp hit 5 billion installs on the Google Play Store making it only the second non-Google app to achieve this milestone. WhatsApp now registers 1 million new users every day.As of April 2020, WhatsApp is the 4th most downloaded app in the world.Note: We have been mindful of not including dated statistics. In this post, find curated sets of WhatsApp statistics we think everyone should know, especially if you are a business owner and a modern-day marketer who is looking to tap into WhatsApp for business purposes and needs a solid basis for making decisions to that end. With WhatsApp clearly turning out to be the default ‘life app’ for people everywhere, sweeping opportunities exist for businesses that are thinking about expanding the boundaries of how they reach out to and grow their audiences. This puts WhatsApp right at the top as the online activity that consumes the most number of minutes per day anywhere in the world. The OTT messaging platform projected 2.7 billion users for 2020 and 2.87 billion for 2021.Īs per the most recent WhatsApp usage data, the messaging app handles close to 65 billion messages every day, about 41 million messages per minute. This makes 2009-born WhatsApp the biggest messaging service in the world, far ahead of all other messaging apps, including Facebook Messenger (1.3 billion MAU) and Tencent’s WeChat (1.2 billion MAU). And worldwide, there is no parallel to WhatsApp, which, as per the latest WhatsApp statistics, leads this category with 2 billion active users, up from over 1 billion MAU in February 2016. According to Statista, 3 billion people rely on phone-based messaging apps to connect and communicate with one another. Messaging apps are easily the most used application on any smartphone. In 2020, WhatsApp-based automation emerged as the key to quickly developing and scaling digital presence.In addition to facilitating connections, WhatsApp is one of the important conduits of commerce and customer service today. As a result, there are new opportunities for businesses and marketers. Traditional social networks have moved to the sidelines, making way for WhatsApp-like messaging platforms to become the default ‘life app’.As per the latest WhatsApp statistics, more than 5 million businesses are actively connecting with customers on WhatsApp as many as 80% with the opinion that it helps business grow.
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